XGIMI’s HORIZON 30 series is now on pre-order in Britain, Germany and France, a week after it opened in the U.S. The company’s UK store lists the HORIZON 30 Pro at £1,699, the HORIZON 30 Max at £2,099 and the HORIZON 30 Ultra Max at £2,549. Its German and French stores charge the same euro prices in both countries: €1,999, €2,499 and €2,999. All three regions run the same pre-order window, October 12 to 31, and the UK and German product pages say the Pro is expected to ship in early November.
Those are introductory prices. The stores also show what each model goes to afterwards: £2,099, £2,399 and £2,799 in the UK, and €2,499, €2,799 and €3,299 in Germany and France. In the U.S., where pre-orders opened on October 12, the series is $1,899, $2,499 and $2,999 now and $2,499, $2,999 and $3,499 from November 1.
The hardware is identical everywhere. All three use an RGB triple-laser light source with a 0.47-inch DMD shifted to 4K, run at 120Hz in 4K, carry a dual iris and run Google TV with licensed Netflix. Brightness is the only spec that separates them: 4,800 ISO lumens for the Pro, 5,300 for the Max and 6,000 for the Ultra Max, with native contrast rated at 8,000:1, 9,000:1 and 10,000:1. European bundles match the American ones, with a floor stand or ceiling mount and two pairs of 3D glasses.
Taking the tax out
European sticker prices include VAT and American ones do not, so the useful comparison strips the tax first. We removed 20 percent from the UK and French prices and 19 percent from the German ones, then converted at Monday’s rates of about $1.333 to the pound and $1.123 to the euro.
| Pre-order price, before tax | HORIZON 30 Pro | HORIZON 30 Max | HORIZON 30 Ultra Max |
|---|---|---|---|
| U.S. (XGIMI store) | $1,899 | $2,499 | $2,999 |
| UK (£1,699 / £2,099 / £2,549) | about $1,887 | about $2,331 | about $2,831 |
| Germany (€1,999 / €2,499 / €2,999) | about $1,886 | about $2,357 | about $2,829 |
| France (same euro prices) | about $1,870 | about $2,338 | about $2,805 |
For the entry model the result is close to exact. Before tax, a HORIZON 30 Pro costs within $13 of the same amount in London, Berlin and the U.S., and that is too close to be an accident of exchange rates. It looks like XGIMI picked a dollar figure for the Pro and worked the European prices back from it.
The two bigger models do not follow. Europe’s pre-order prices for the Max and the Ultra Max come out about $140 to $170 lower than America’s. The step from Pro to Max is $600 in the U.S., €500 in Germany and £400 in the UK, so the further up the range a buyer goes, the more an American pays relative to a European.
November widens the gap
The difference gets bigger once the launch pricing ends. On the regular prices XGIMI has already posted, the before-tax comparison looks like this: the Pro becomes $2,499 in the U.S. against roughly $2,331 in the UK and $2,357 in Germany; the Max $2,999 against about $2,664 and $2,640; the Ultra Max $3,499 against about $3,109 and $3,112. That makes the Ultra Max close to $390 more expensive in the U.S. than in Europe after November 1, before American sales tax is added.
The other way to read the same numbers is that the American launch discount is the deepest of the three. The U.S. Pro is 24 percent below its later price, against 20 percent in Germany and 19 percent in the UK. On the Ultra Max, the U.S. cut is 14 percent and the European ones are about 9 percent. XGIMI is pushing American buyers to commit early harder than it is pushing Europeans.
One small oddity sits inside the euro zone. Germany charges 19 percent VAT and France 20 percent, yet XGIMI uses the same sticker in both, so the French store collects about €14 less on each Pro before tax than the German one. Some UK coverage of the launch also quoted U.S. prices of $2,099, $2,699 and $3,199; those do not match what XGIMI’s own American store shows.
What the comparison leaves out
Warranty terms are close. The U.S. page advertises a two-year warranty, and the UK and German stores list 24 months, which is the European legal baseline. What Europe has not published is a fixed shipping date for the higher models; the “early November” note on the UK and German pages refers to the Pro.
China, where the same hardware went on sale in April as the RS30 series, is a different market again. XGIMI has cut the RS30 range for Singles’ Day, and the Chinese spec sheets rate brightness and contrast differently from the Western ones, so a straight price comparison there needs more caveats than this one does.
For American buyers, the practical point is the deadline. Until October 31, the HORIZON 30 Pro costs about what it costs everywhere else, and it undercuts the outgoing HORIZON 20 Pro. After that, the U.S. list price is the highest of the three markets at every tier. Anyone weighing the Ultra Max against other $3,000 to $3,500 lasers can compare it with our best projectors under $4,000, where we had it at its current $2,999.
