Chinese projector brand O.B.E has announced that it will hold a launch event on August 28 to unveil its latest C3 series. The lineup will include three models—C3 Air, C3D, and C3 Ultra—with prices starting at just ¥829 (approx. $115 USD). What makes this release especially noteworthy is that the entire series will adopt LCD panels exclusively supplied by TCL CSOT (China Star Optoelectronics Technology), a move that could signal an important shift in the projector industry.
Iteration from the C2 Series
The C3 series follows O.B.E’s earlier C2 lineup, which was well-received for bringing competitive specs at affordable price points.
- The C2 Air, launched in September 2023, featured 300 CVIA lumens brightness and Wi-Fi 6 support.
- The C2 Ultra, introduced in March 2024, was powered by the Amlogic T982 chipset, delivering 950 CVIA lumens for brighter performance.
The biggest leap forward in the C3 generation, however, lies in its display technology. Instead of relying on conventional third-party panels, O.B.E has partnered with TCL CSOT, which is supplying self-developed LCD panels specifically for projectors. This marks CSOT’s official entry into the projection display market.
Industry Implications
Industry analysts believe this collaboration sends two important signals:
- Panel giants are now taking projectors seriously. TCL CSOT’s decision to enter the segment highlights growing recognition of projection as a key display category beyond TVs.
- China’s domestic supply chain is maturing in projection technology. With major players like CSOT entering the field, the LCD projector market may soon see a wave of technological upgrades and price reshaping.
Potential Performance Gains
TCL CSOT has long-standing expertise in LCD panel technology, particularly in the television sector. By applying this know-how to projection, the C3 series could deliver significant improvements in areas such as color accuracy, contrast, and overall display performance.
While O.B.E has yet to reveal the full specifications of the C3 Air, C3D, and C3 Ultra, the exclusive use of CSOT panels sets the stage for stronger competitiveness against both local and international brands.
Why This Launch Matters
More than just a product release, the C3 series launch may serve as a window into the future of the projection industry’s supply chain. If successful, it could accelerate adoption of domestically developed panels in mainstream projectors, reducing reliance on overseas suppliers while raising the performance baseline in affordable categories.
Compact Alternatives for Everyday Use
For consumers who may be looking for something even more portable and flexible, compact projectors such as the Dangbei N2 mini provide an interesting alternative. Designed with true 1080P resolution, up to 120-inch projection size, and AI-powered auto setup features like autofocus and keystone correction, the N2 mini is built for convenience at home or on the go. Its integrated gimbal stand, low-noise operation, and one-click streaming access to apps like Netflix and Prime Video make it especially appealing for those who prioritize mobility and ease of use.
While O.B.E’s C3 series pushes forward in affordability and panel innovation, the Dangbei N2 mini highlights the growing demand for lightweight, lifestyle-friendly projectors—together reflecting how the projector market is diversifying to meet different consumer needs.
