Hisense has officially launched the world’s first 1000-nit laser TV—the X1 Ultra—during its latest online product release event. As the flagship model in the new X1 series, this groundbreaking product brings cinema-grade projection technology into the home, marking a significant leap forward in the evolution of home entertainment.

Cinema-Grade Projection for the Living Room

The Hisense X1 Ultra is the first laser TV to incorporate core projection components typically found in IMAX-class theaters, including dual MCL39 laser light engines and a 14.5° SST-architecture DMD chip. This combination delivers stunning visual clarity, high brightness, and immersive cinematic quality right in your living room.

Industry-Leading 1000 Nits Brightness with Custom Nanotech Screen

To tackle the common challenge of ambient light interference in home environments, Hisense developed the Nano Spectrum Selective Screen Pro, a result of over five years of R&D. After more than 1,100 tests and 820 film iterations, the screen achieves an impressive 1000 nits of consistent full-screen brightness, nearly double that of conventional LCD TVs, which typically peak at 500 nits. The screen’s ambient light rejection (ALR) rate reaches 87%, ensuring vivid, clear images whether you’re watching during the day or at night.

Compact, Foldable 120-Inch Screen That Fits Anywhere

Designed for real homes, the X1 Ultra features a foldable 120-inch screen, which packs down to just 1.7 meters for easier transport and setup. Its ultra-lightweight build—just 20kg, roughly one-fifth the weight of a comparable LCD TV—along with zero-gap wall mounting allows seamless integration into any modern living space.

Industry-First 9.1.4 Surround Sound with Hi-Res Audio Certification

Sound is just as impressive as the visuals. The X1 Ultra is the first TV to offer a true 9.1.4 channel audio system, complete with screen-sounding technology. Four built-in speaker drivers embedded in the screen, combined with ceiling and side-firing audio, lift the soundstage by 40 cm, aligning perfectly with your seated ear level. It is also the first TV in the world to be Hi-Res Audio certified, supporting 96kHz/24-bit master-level audio decoding and offering access to a massive library of high-resolution music tracks.

The Only Home Display Certified for Professional Playback Standards

The X1 Ultra is the only home display certified for professional-grade viewing, supporting HDR10+, Dolby Vision, and IMAX Enhanced decoding formats. It’s also future-ready with Wi-Fi 7 capability, enabling speeds of up to 30Gbps, and includes a built-in 1TB NAS cloud drive, ensuring ultra-fast downloads and massive storage capacity for all your media.

Bigger Models Coming Soon

During the launch, Hisense also teased the upcoming 139-inch and 150-inch versions of the X1 series, set for release later this year. The 150-inch model, with a screen size equivalent to half a standard badminton court, will push the boundaries of home cinema even further.