The Appliance & Electronics World Expo 2025（AWE 2025）が上海新国際博覧センターで正式に開幕し、レーザー表示技術の業界リーダーであるハイセンスが最新の革新製品X1レーザーテレビを発表しました。記録的な1000ニトの全画面輝度とシネマグレードの技術を誇るX1は、すでに権威あるAWE Appliance Innovation Award, setting a new benchmark for immersive home entertainment.
Recognized as one of the most authoritative product awards in China, the AWE Appliance Innovation Award は、技術革新、スマートエコシステム、環境健康などの側面から製品を評価します。プレミアム家電を求める消費者に信頼できる参考情報を提供するとともに、中国の家電業界の進化の方向性を反映しています。
At this year’s event, the Hisense X1 made a strong impression with a suite of advanced features, including the industry’s first ultra-bright tricolor laser engine, a cinema-grade DMD chip architecture, Hisense’s proprietary “Spectrum Select” technology, and a next-gen digital laser engine (LPU). Together, these innovations deliver exceptional image quality, immersive audio, and enhanced eye protection—redefining the at-home cinema experience.
One of the X1’s standout features is the new “Spectrum Select” technology developed by Hisense. Leveraging the unique properties of laser light, this breakthrough employs nanoscale optical tuning to selectively reflect desired light wavelengths for display, while effectively absorbing ambient light interference. The result: a remarkable 40% boost in display brightness, reaching up to 1000 nits, with vivid highlights and deep blacks, free from unwanted reflections.
AV愛好家の期待に応えるため、X1はシネマグレードのレーザー光源と、業務用シアターと同じDMDチップアーキテクチャを搭載しています。オーディオシステムも大幅にアップグレードされ、ハーマンカードン9.1.4サラウンドサウンドシステムを新たに採用し、臨場感あふれるサウンドステージを実現—IMAXのような視聴体験をリビングルームに届けます。
Eye comfort remains a top priority for consumers, and the X1 continues Hisense’s commitment to eye-friendly design. Built on a reflection-based imaging principle, the X1 eliminates harmful blue light by using precise light control at the nanometer level. The display avoids harsh glare and harmful wavelengths, reducing visual fatigue even during extended viewing sessions.
Since initiating its laser display development in 2007, Hisense has consistently driven innovation in the field. From monochrome to tricolor lasers, from 4K to 8K resolution, and from rollable to foldable screens, Hisense has pioneered every major leap in laser display technology. As of now, the company holds 2,806 patent applications globally, with 1,350 patents already granted.
Laser TVs are quickly becoming the go-to solution for premium large-screen entertainment. According to market research firm Omdia, Hisense claimed a commanding 65.8% share of the global laser TV market in 2024—ranking No. 1 for the sixth consecutive year. That means two out of every three laser TVs sold worldwide come from Hisense, underscoring the brand’s dominant position in the high-end display segment.
ハイセンスのX1レーザーテレビは5月に正式発売が予定されています。大画面視聴への需要の高まりと中国の家電補助金プログラムの支援を受け、X1はプレミアムホームシアターの新たなゴールドスタンダードになる準備が整っています。
