XGIMI has moved the end of its HORIZON 30 pre-order pricing in the United States from October 31 to November 10, and says the first batch of the $1,899 HORIZON 30 Pro has already sold out. In a notice dated October 31, the company said it is still taking new Pro orders, with shipping dates that depend on availability, and that the Pro and the $2,999 Ultra Max go on in-stock sale on November 11.
The three prices stay where they were when pre-orders opened on October 12: $1,899 for the Pro, $2,499 for the Max and $2,999 for the Ultra Max. XGIMI’s store now shows list prices of $2,499, $2,999 and $3,499 alongside them, so the saving is $600 on the Pro and $500 on the other two. The extension also covers the launch gifts, which in October meant a floor stand or ceiling mount, two pairs of 3D glasses and a $500 coupon toward the Ascend screen. All three models use an RGB triple-laser engine with a dual iris and display 4K at 120Hz, rated at 4,800, 5,300 and 6,000 ISO lumens.
XGIMI says customers who ordered during the original window get priority on the Pro and will hear their dates through order updates. Anyone ordering from November 1 is told to look at the product page. Early on November 1, Pacific time, those pages estimated early November for the Pro, mid-November for the Ultra Max and mid-December for the Max.
Two parts of that do not line up with the notice. The Pro is the model XGIMI describes as short of stock, yet its page carries the earliest estimate of the three, which may simply not have been updated yet. And the Max, which has the longest wait by about a month, is not mentioned in the notice at all, either as sold out or in the November 11 sentence. What Hi-Fi reported on October 30 that the Pro and Max would launch on November 1 and the Ultra Max on November 11, so the Pro has slipped ten days against that schedule. XGIMI has given no unit numbers for the first batch.
We found no matching notice on XGIMI’s UK or EU stores, and their prices moved on November 1 as originally planned, at least for the two cheaper models. The October pre-order prices we recorded are in brackets.
| Model | U.S. | UK (inc. VAT) | EU (inc. VAT) |
|---|---|---|---|
| HORIZON 30 Pro | $1,899 | £2,099 (was £1,699) | €2,499 (was €1,999) |
| HORIZON 30 Max | $2,499 | £2,399 (was £2,099) | €2,799 (was €2,499) |
| HORIZON 30 Ultra Max | $2,999 | £2,549, still below £2,799 list | €2,999, still below €3,299 list |
That changes the transatlantic math for a few days. During pre-orders, the Pro cost almost the same everywhere once tax came off, which suggested XGIMI was anchoring it to the dollar. Take 19 percent German VAT off €2,499 and 20 percent UK VAT off £2,099 at November 1 exchange rates, and the Pro now comes to about $2,345 in both markets, roughly $445 above the American price. On November 11 that flips, and the $2,499 U.S. list price sits about $155 over Europe’s. The Ultra Max already runs the other way: its continuing European discount works out to about $2,815 to $2,845 before tax, under the $2,999 charged here. In the UK, the store currently estimates late November for the Pro and Ultra Max and mid-November for the Max, the reverse of the American order for the Max.
The extension matters most against JMGO, the other brand selling full 4K/120Hz at this level. The Iris Ultra was also on pre-order at $1,899 until recently. JMGO’s global store now lists it as in stock at $2,399, rated at 4,500 ISO lumens and 7,000:1 native contrast against the HORIZON 30 Pro’s 4,800 and 8,000:1. The Iris Ultra Max has gone from $2,999 to $3,499, which leaves it $500 above the HORIZON 30 Ultra Max at current prices.
XGIMI’s older stock is the other reference point. The HORIZON 20 Pro was $1,999 on Amazon on November 1, still $100 more than its replacement, and the HORIZON 20 Max is $2,249 on XGIMI’s store.
Selling out and extending a discount in the same notice is an unusual pairing. A company that truly cannot meet demand does not normally need to keep the price down, but here the lower price is what keeps a buyer waiting for an XGIMI when a similar JMGO can ship now. XGIMI gives demand as its reason, and that may well be all of it. On November 11, though, the Pro becomes the $100 dearer machine of the two, with Black Friday on November 27 still ahead and no word from XGIMI on what it plans to charge then.
The other open question is how well the HORIZON 30 performs under test, because nobody has published that yet. What Hi-Fi saw the Ultra Max at the Munich launch and found the contrast gain over the HORIZON 20 Max obvious side by side, though it thought the speakers sounded thin in the action scenes. Le Figaro, also in the room on October 29, came away impressed and pointed out that XGIMI picked the room, the clips and the settings. What Hi-Fi has promised a full comparative review. Whether it or anyone else publishes measurements before November 10 will decide how much of a gamble that $1,899 really is.