XGIMI’s AURA 3 Passes $15 Million on Kickstarter, and the Screen Bundles Finally Have Prices

XGIMI’s AURA 3 ultra-short-throw projectors have passed $15 million in Kickstarter pledges, and the company has now put prices on the projector-and-screen bundles it left blank when the campaign opened on October 20. According to XGIMI’s October 22 announcement, the campaign crossed $10 million in about two hours and $15 million within 23 hours, from more than 5,800 backers. It stays open until December 4, and XGIMI still says projectors ship in December.

The headline prices haven’t moved. New backers pay $2,199 for the AURA 3 Pro and $2,399 for the AURA 3 Max, against MSRPs of $3,999 and $4,999. People who paid the $50 reservation deposit earlier in the autumn keep a further $200 cash back, which leaves the Pro at $1,999 and the Max at $2,199, as XGIMI’s campaign FAQ confirmed again this week.

What the screens cost

All five bundles pair a screen with the Max. There is no Pro bundle. The cheapest is the Max with a 120-inch Fresnel ambient-light-rejecting screen at $3,699, followed by a 120-inch Spectra Vantage ALR panel at $3,999. XGIMI says Spectra Vantage is the new name for the Black Grid screen it listed at launch, at the same price. The motorised floor-rising Ascend screen costs $4,299 at 100 inches and $4,999 at 120 inches, and a 140- or 150-inch Fresnel kit tops the range at $5,799.

Take the $2,399 projector out of each bundle and the screens work out at $1,300 for the 120-inch Fresnel, $1,600 for Spectra Vantage, $1,900 and $2,600 for the two Ascend sizes and $3,400 for the largest Fresnel. Do the same with the MSRPs XGIMI prints beside them and the screens are listed at $1,999 to $4,999.

That puts the discounts in different places. On Kickstarter the Max costs 48 percent of its MSRP, while the screens cost between 63 and 68 percent of theirs. XGIMI is cutting deep on the projector and much less on the hardware that goes around it. Anyone pricing the “laser TV” setup should compare the screen line on its own, because that is where the campaign price is closest to retail.

The pledge figures point the same way. Fifteen million dollars from roughly 5,800 backers is an average of about $2,600 each, above the price of a Max on its own and well above the Pro. Some of that will be add-ons and multiple units. Still, it suggests a fair share of early backers bought a bundle rather than a bare projector.

The hardware, briefly

Both projectors use an RGB triple-laser light source, a native 4K image and a 0.163:1 throw ratio, which XGIMI says puts a 120-inch picture on the wall from about eight inches away. The Max is rated at 5,700 ISO lumens and up to 8,000:1 native contrast, the Pro at 4,100 ISO lumens and 7,000:1. Both have the Dual Dynamic Iris first used in XGIMI’s TITAN Noir range, Dolby Vision, HDR10+ and IMAX Enhanced, and 4K at 120Hz, which XGIMI calls a first for an ultra-short-throw projector based on public information as of August 2026. Only HDMI 2 and HDMI 3 take a 4K/120 signal, and HDMI 2 is also the eARC port, so a console and a soundbar both want the same input unless the console goes into HDMI 3. The full spec sheets are in our product database for the AURA 3 Max and AURA 3 Pro.

How the US bundle compares with China

China got the AURA 3 first, under different names. As we reported on October 4, the Chinese standard AURA 3 went on sale on September 29 at 18,999 yuan for a 100-inch kit with an ALR screen, or about $2,500 before VAT. Its 7,000:1 native contrast matches the overseas Pro, not the Max.

That is where the missing Pro bundle matters. A Chinese buyer can get the Pro-class projector with a screen as one package. An American backer who wants a screen from XGIMI has to step up to the Max, and the cheapest way to do that is $3,699. That’s roughly $1,200 more than the Chinese kit before tax, for a brighter projector and a bigger screen. A Pro owner can still buy a screen elsewhere. XGIMI’s own US store, though, sells no UST ALR screen at all; its only 100-inch screen is a $129 fixed frame for long-throw projectors.

For buyers who don’t need ultra short throw, XGIMI’s HORIZON 30 series is the in-house alternative. Its pre-order pricing runs until October 31, after which each model goes up $500. The HORIZON 30 Ultra Max is $2,999 on XGIMI’s US store until then. It needs throw distance and a separate screen. Our ultra-short-throw guide covers the retail UST models you can buy and plug in this week.

December is the date to watch

Kickstarter isn’t a store, and backers don’t get a retailer’s return window. XGIMI says shipping follows pledge order, so those who pledged in the first hours are first in line. The schedule is tight. The campaign closes on December 4 and projectors are due the same month, with fixed ALR screens in January 2027 and Ascend screens in February. Anyone who took a bundle will have the projector a month or two before the screen it was bought with. The fixed Fresnel and Spectra Vantage kits are the safer choice for timing.