XGIMI put six versions of its RS30 projector and a 4K edition of the compact Z7X on sale through JD.com in China on the evening of October 15, opening its Singles’ Day campaign with prices well below where the same hardware launched in April. The flagship RS30 Ultra Max is now 10,999 yuan. The new Z7X 4K Laser Edition, a fold-flat triple-laser model with optical zoom, starts at 2,699.10 yuan, roughly $356 once China’s 13 percent VAT is taken out.
The RS30 is the Chinese name for the machine XGIMI began pre-selling in the U.S. on October 12 as the HORIZON 30 series, where the Ultra Max costs $2,999 through October 31 and $3,499 after that.
According to IT Home’s launch-day price list, the range now runs as follows: RS30 at 4,049.10 yuan, RS30 High Brightness at 5,219.10, RS30 Pro Flagship at 7,199.10, RS30 Ultra High Brightness at 8,549.10, RS30 Ultra Flagship at 8,999.10 and RS30 Ultra Max Flagship at 10,999. The odd ten-fen endings come from China’s 10 percent trade-in subsidy; JD’s own promotional art for the base RS30 shows 4,499 yuan before the subsidy and 4,049 after, and caps the subsidy at 1,000 yuan per order. The launch window on those banners runs from 8 p.m. on October 15 to October 20.
In April, XGIMI sold the series as four models. IT Home reported the RS30 Ultra Max at 13,499 yuan then, so the flagship has come down 2,500 yuan, or about 19 percent, in under six months. The two new “High Brightness” versions and a base RS30 now sit underneath, which pushes the entry price of the family below the old RS30 Pro’s 8,822 yuan by almost half.
XGIMI’s own campaign release, carried by PjTime, draws the line between the two trims clearly. Only the three Flagship models, Pro, Ultra and Ultra Max, run 4K at 120Hz end to end, from HDMI input through a 120Hz interface to 24fps film shown without interpolation. Those three get the QuaLas42 laser engine, the X-Vision picture processor, the DynaEye variable iris, ±130 percent vertical and ±50 percent horizontal lens shift, and a MediaTek MT9681 paired with two DLPC8445 display controllers. IT Home’s copy lists “8545” for the controllers, which looks like a typo; TI’s part is the 8445. JD’s banners rate the base RS30 at 2,100 CVIA lumens and the RS30 High Brightness at 3,600 CVIA, with 1ms input lag on both.
When we covered the U.S. pre-order on Monday, the biggest open question was contrast. China’s April spec sheet put the RS30 Ultra Max at 7,000:1 native, while XGIMI’s U.S. site says 10,000:1 for the HORIZON 30 Ultra Max. The October material for China now says 10,000:1 for the Ultra Max too, with the iris adjustable from F/2.0 to F/7.0, both manually and dynamically. Brightness is now quoted as 5,700 CVIA lumens rather than April’s 6,800 ISO. CVIA ratings generally come in below ISO for the same light output, so the two numbers are not necessarily in conflict, but XGIMI has not published both figures for the same unit.
Either way, the Chinese and American sheets for the top model now agree on contrast. That makes the April 7,000:1 look like an earlier rating that has since been revised, not a hardware difference between markets. It does not tell us what the projector measures, and no independent bench test of either version has been published.
On price, the gap between the two markets has widened. 10,999 yuan, less VAT, at Friday’s rate of 6.70 yuan to the dollar, is about $1,450. The U.S. HORIZON 30 Ultra Max costs a little more than twice that during pre-order and about 2.4 times as much from November 1. Some of that is the subsidy and the Singles’ Day timing, and Chinese buyers get Harman Kardon speakers rated to 93dB, smart-home links to Mi Home, Tmall Genie and Midea, but no Google TV or licensed Netflix. Still, a $1,500 difference on the same chassis is larger than the usual allowance for software and distribution.
The Z7X 4K Laser Edition is the more unusual product. The Z7X name has been on XGIMI’s slim portable 1080p projectors since 2023; this one keeps the folding stand and 1.5kg weight but moves to 4K output from a DLP chip and a three-color laser light source. XGIMI rates it at 1,100 CVIA lumens, 110 percent of BT.2020 and 30,000:1 dynamic contrast, with HDR Vivid certification. It accepts 1080p at 120Hz with VRR and ALLM, recognizes Switch, PlayStation and Xbox consoles, and has HDMI and USB 2.0 inputs, Dolby audio and a 150-degree integrated gimbal.
The two launch reports look inconsistent on throw distance but are describing the same zoom. IT Home says 2.17 meters for a 100-inch picture; XGIMI’s release says 3 meters. With a 0.98 to 1.3:1 optical zoom and a 100-inch 16:9 image about 2.21 meters wide, the lens covers 2.17 meters at the wide end and 2.88 meters at the long end, so both numbers are right. Optical zoom is rare at this price, and it matters more than it sounds: shrinking the image digitally on a small projector throws away pixels, which undercuts the reason to buy a 4K model at all.
Before the subsidy, JD lists it at 2,999 yuan. XGIMI’s release says this is the first time 4K, a pure triple-laser source and optical zoom have been combined in the 2,000-yuan class. We cannot verify a “first” across the whole Chinese market, but at about $356 before tax it undercuts anything with a comparable spec sheet sold in the U.S. by several hundred dollars.
QuaLas42 keeps turning up. XGIMI used it in the refreshed Z6X Pro in September, JMGO lists it for the N5S Turbo, and Hisense names it for the Vidda M2 Pro Flagship Edition. Three competing brands quoting the same module name points toward a common supplier, which none of them has identified. If that is right, the pricing in this campaign matters more than the light engine. XGIMI is using the same core parts at three price points, from the RS30 Pro Flagship at 7,199 yuan to the Ultra Max at 10,999. The differences come down to how many diodes are lit, the iris and the lens, and the price steps now line up with those.
The same release also puts XGIMI’s AURA 3 laser TV in the campaign, with discounts of up to 1,500 yuan, five days before its October 20 Kickstarter overseas. The open question for American buyers is whether any of this pricing reaches the HORIZON 30 after November 1, or whether the U.S. list price stays at roughly twice what the same projector sells for in China.