XGIMI started selling the HORIZON 30 Pro in Japan on November 5, five days before American pre-order buyers are due to see theirs ship. The company’s Japanese press release lists the Pro at ¥419,800 and the HORIZON 30 Ultra Max at ¥599,800, tax included, with the Ultra Max following on November 10. XGIMI’s own Japanese store is already selling both for 17% less: ¥349,800 and ¥499,800 as a launch offer.
The middle model is missing. Japan gets the Pro and the Ultra Max only, and the HORIZON 30 Max, which XGIMI sells in the United States, Britain and the EU, has no Japanese listing and no mention in the announcement.
Hardware matches what XGIMI announced for other markets in October. Both models use Nichia RGB triple-laser light sources and native 4K output at up to 120Hz from an HDMI 2.1 source, with VRR, ALLM and AMD FreeSync certification for gaming. The Pro is rated at 4,800 ISO lumens and up to 8,000:1 native contrast; the Ultra Max at 6,000 ISO lumens and 10,000:1, a figure XGIMI credits to a dual-iris system that can be set by hand or left in a dynamic mode. Both get a 1.2-1.5:1 optical zoom, vertical lens shift of ±130% and horizontal shift of ±50%, IMAX Enhanced, Dolby Vision, HDR10+, an ISF mode, Filmmaker Mode and Google TV. ITmedia’s report adds the speaker spec, two 12-watt Harman Kardon drivers.
XGIMI calls the series Japan’s first 4K/120Hz smart projector, based on its own survey of models on sale in the country as of October 16. That claim holds for now, though it may not hold for long. JMGO’s IRIS Ultra Max, which opened Makuake crowdfunding in Japan on November 4, starts shipping to backers at the end of the month.
Japanese prices include 10% consumption tax and American prices don’t include sales tax, so a straight conversion overstates what Japanese buyers pay. With the tax taken out, at November 6 exchange rates, the store price of the Pro works out to about $2,015. In the United States the same projector is $2,099 on XGIMI’s site, as a pre-order that runs through November 10, against a $2,499 regular price. The Ultra Max comes to about $2,879 in Japan against $2,999 in the US.
| Market (Nov 6) | HORIZON 30 Pro | HORIZON 30 Max | HORIZON 30 Ultra Max |
|---|---|---|---|
| Japan, XGIMI store | ¥349,800 (≈ $2,015 ex-tax) | Not sold | ¥499,800 (≈ $2,879 ex-tax) |
| Japan, list price | ¥419,800 (≈ $2,418 ex-tax) | Not sold | ¥599,800 (≈ $3,455 ex-tax) |
| United States | $2,099 pre-order | $2,699 pre-order | $2,999 pre-order |
| United Kingdom | £2,099 (≈ $2,354 ex-VAT) | £2,399 (≈ $2,691 ex-VAT) | £2,549 (≈ $2,859 ex-VAT) |
| Eurozone (Germany) | €2,499 (≈ $2,358 ex-VAT) | €2,799 (≈ $2,641 ex-VAT) | €2,999 (≈ $2,830 ex-VAT) |
Ex-VAT figures assume the standard 20% rate in Britain and 19% in Germany. On that basis the Japanese store price for the Pro is about $340 below Britain and Germany and about $84 below the American pre-order deal. The Ultra Max is a closer race. Japan, Britain and Germany land within about $50 of each other, and all three come in under the US.
Timing matters as much as price here. XGIMI Japan says the Pro ships within one to three business days. Its US page still calls the Pro a pre-order with an estimated ship date of mid-November. That is the same model XGIMI said had sold out its first US batch when it extended the American pre-order window to November 10. A Japanese buyer can have one in the living room this weekend. An American who ordered in October is still waiting.
It is worth recalling how the American numbers have moved. The Pro opened for pre-order at $1,899 in mid-October. It was still $1,899 on November 3, then showed $2,099 when we checked XGIMI’s US store on November 4. The Max went from $2,499 to $2,699 at the start of the month. The Ultra Max has stayed at $2,999 throughout. On November 6 the US page still says “Pre-Order Now Through November 10”, and XGIMI hasn’t announced what any of the three will cost once the window closes. The regular prices on the page are $2,499, $2,999 and $3,499.
Europe has been steadier but higher. Britain and the EU took the Pro and Max back to full price on November 1, as we found when we compared regional prices in October, and only the Ultra Max still carries a discount there (£2,549 against £2,799, €2,999 against €3,299).
XGIMI hasn’t said why the Max isn’t coming to Japan, and the Japanese release doesn’t refer to it. The line-up does look sensible for that market. Japanese living rooms tend to be smaller than American ones, and the Pro already covers the “bright enough for a lit room” brief at 4,800 ISO lumens. The Ultra Max is the model that competes with JMGO’s flagship on spec sheets. A Max priced between the two would have had to sit somewhere in the ¥500,000 range, and once launch discounts are counted it would land close to the Ultra Max’s ¥499,800 store price.
For comparison, the JMGO IRIS Ultra Max’s cheapest Makuake tier is ¥453,700 for the first 90 backers, with later tiers up to ¥593,000 and a general price of ¥698,000. Even its cheapest tier costs about ¥46,000 less than the XGIMI flagship’s launch price. The XGIMI ships in November from a regular store with a 30-day money-back guarantee and a two-year warranty, as XGIMI Japan’s product page states. JMGO’s tiers depend on crowdfunding timelines.
Japan now has an RGB-laser, 4K/120Hz home projector available off the shelf at a lower tax-adjusted price than the US pre-order. The open question is what XGIMI’s American store will show on November 11, when the pre-order label is due to come off. If the Pro returns to its $2,499 regular price, the gap between a buyer in Osaka and one in Ohio will be close to $500 for the same box. Full specifications are on our HORIZON 30 Pro and HORIZON 30 Ultra Max product pages.