XGIMI put the HORIZON 30 Pro and the HORIZON 30 Ultra Max on general sale in the United States on November 11, at $2,499 and $3,499 through XGIMI.com and Amazon. The middle model, the HORIZON 30 Max, stays on pre-order at $2,999, with general availability now set for December. In the same announcement, XGIMI said both in-stock models will be discounted from November 19 to 30: the Pro to $1,899 and the Ultra Max to $2,999, on its own store and on Amazon.
So the first full-price week for the series is a short one. A Pro ordered between now and November 18 costs $600 more than the same projector bought on the 19th, and the Black Friday price is the exact pre-order price XGIMI opened with on October 12.
We have checked XGIMI’s US store listing for the three models since pre-orders opened. The Pro has now had four prices in about a month:
| Period | HORIZON 30 Pro | HORIZON 30 Max | HORIZON 30 Ultra Max |
|---|---|---|---|
| Oct 12 to Nov 1 (pre-order) | $1,899 | $2,499 | $2,999 |
| Nov 2 to 3 (pre-order) | $1,899 | $2,699 | $2,999 |
| Nov 4 to 10 (pre-order) | $2,099 | $2,699 | $2,999 |
| From Nov 11 | $2,499 | $2,999 (still pre-order) | $3,499 |
| Nov 19 to 30 (announced) | $1,899 | No sale price given | $2,999 |
The November 11 step is simply the end of pre-order pricing. The figures XGIMI’s store had been showing as the crossed-out “compare at” price are now the selling price, with nothing crossed out. The two increases before that were quieter. The Max went up $200 on November 2 and the Pro went up $200 on November 4, both while the pre-order page still said the offer ran “through November 10”. We flagged the Max change in our report on the extended pre-order window.
Early buyers who pre-ordered the Pro at $1,899 have paid the Black Friday price. Anyone who ordered between November 4 and 10 paid $200 more than that. XGIMI’s announcement doesn’t mention price protection or a refund of the difference.
The Pro is listed on Amazon at $2,499 and showed as in stock on November 12, with a 4.7-star average from just four ratings. Two other Pro listings at $2,506.10 and $2,522.88 have no ratings at all and look like third-party offers, so check the seller before you order. On XGIMI’s own site, the Pro and Ultra Max pages still estimate shipping in mid-November. The Max page says mid-December. The ceiling-mount and floor-stand bundles are listed but marked unavailable for all three models.
Underneath, it’s the series announced in October. All three are 4K DLP projectors on a 0.47-inch DMD, lit by RGB triple lasers, with 4K at 120Hz and 1080p at 240Hz, plus VRR, ALLM and AMD FreeSync. XGIMI quotes 1.9 ms of input lag at 4K 120Hz. Placement is handled with a 1.2–1.5:1 optical zoom and lens shift of ±130% vertical and ±50% horizontal, and Lens Memory stores six setups. All three have Google TV with licensed Netflix and two 12W Harman Kardon speakers. The differences are brightness and contrast. XGIMI rates the Pro at 4,800 ISO lumens and 8,000:1 native contrast, the Max at 5,300 and 9,000:1, and the Ultra Max at 6,000 and 10,000:1. Those are XGIMI’s numbers. No independent lab has published measurements of a US unit yet.
The new US price puts the Pro above what it costs in Japan and Europe. XGIMI’s Japanese store has sold the Pro at ¥349,800 since November 5, about $2,015 once the 10% consumption tax is taken out, as we noted when it went on sale there. In the UK it’s £2,099 and in the eurozone €2,499, both including VAT. Without VAT, the European price came to roughly $2,345 at the start of the month. US prices are quoted before sales tax, so $2,499 makes America the most expensive of the four markets until November 18. From the 19th, at $1,899, it’s the cheapest again.
The Ultra Max works out the same way. Japan’s ¥499,800 is about $2,879 before tax. That’s well under the new $3,499 US price and a little under the $2,999 Black Friday price. Japan doesn’t sell the Max at all.
XGIMI’s Black Friday page lists November 19 as the public start of its sale, with an email-subscriber early access window from November 16 to 18. Right now that page only names the TITAN Noir models as early-access offers, so it isn’t clear whether the HORIZON 30 discount begins before the 19th.
Dangbei opens its own Black Friday sale on the same day, also running to November 30. The 4K laser MP1 Max drops to $1,119 there, and the DBOX02 to $899. For buyers who want 4K and laser light but find even the HORIZON 30 Pro’s sale price too steep, the DBOX02 is the obvious step down. It’s rated at 2,450 ISO lumens and runs Google TV with Netflix officially licensed, so you don’t need a streaming stick. At $899 it costs less than half of the Pro’s $1,899 sale price.
The open question is the Max. XGIMI gave the Pro and Ultra Max a Black Friday price and gave the $2,999 Max nothing. The Max is still a pre-order product that won’t reach most buyers until December. If it gets a holiday cut at all, it will probably be announced once it actually ships. Until then, the HORIZON 30 deal to watch is the $1,899 Pro. It’s the cheapest way into the series, and unlike the Max, it ships this month.